The study findings indicate that web environment, product characteristics and promotional offers had a significant relationship with the customers' purchasing behavior in online shopping. The study analysis was done based on descriptive statistics and SEM analysis intended to determine the relationship between the factors and online purchasing behaviors. The data was collected from 215 respondents who provided the data through closed ended questionnaires. The study was conducted from the international students of Istanbul Universities. In this study, the effect and relationship of five important factors web environment, product characteristics, security and confidence to internet, promotion offers and the price of product to customers purchasing behavior was tested and formed the basis of this research. There are many factors which effect on the intention of online customers' behavior while performing online shopping. Nowadays, online shopping is still not as well known or accepted as in many other developed countries, and though the knowledge of online shopping in most of the countries are now beginning to increase rapidly. It has now been adopted all over the world including Turkey. Online shopping is a relatively new type of retail shopping. Barriers to online shopping are the inability to touch and try products, fear of faulty products, inability to bargain, risk of breach of financial details.
Amazon offers the best prices, good products, and a completely hassle-free shopping experience for its customers. Guarantees and Warranties, followed by delivery time and reputation of the company, privacy of the information, and convenience. Consumer perception regarding online shopping is directly dependent on a number of factors, price of the products, and security of the products. The existing literature available on e-commerce, online shopping, and various studies on consumer perception was referred to. For this study, a detailed literature survey was conducted. The purpose of this study is to understand the consumer's perception towards online shopping. Amazon operates in India as an Amazon India subsidiary. Amazon is headquartered in Seattle, Washington. The company was originally a bookseller but has expanded to sell a good sort of commodity and digital media also has its own electronic devices Jeff Bezos incorporated the corporate as Cadabra in 1994 but changed the name to Amazon for the website launch in 1995.
Amazon () is the world's largest online retailer. This number is expected to reach 445 million users in 2020. The number of internet users is increasing every day and this increased growth has created opportunities for global and regional e-commerce.
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